We have become accustomed to seeing the internet in our marketing campaign plans. It is no longer shocking, and we no longer brush it off. In this post, we will highlight some of the benefits of brand building with the help of using social media for your business.
- Increase Brand Awareness
- Brand awareness is not something you can do once and it is over. You have to continually build your brand, and once you are there, focus on keeping your brand in the public eye. No brand stays number one forever, but can still stay in the top of the charts.
- Getting into a leading position with top social media sites for business helps you establish yourself as an industry leader.
- This ties in with linking your site with others and connecting with influencers.
- Put a face with a brand.
- Customers have said that they do not feel comfortable with a brand until they can associate humanity with the brand.
- Stay visible
- When people log in on their computer, pop-ups, and ads start showing on their screen. The more active you are on your computer, the more your social media sites will work for you. That means putting your product up.
- Sharing content
- Keep your site active with good information. Blog and share blogs. Backlink to great sites, which will drive your traffic up. Work within the Google rules, and give your followers what they want.
Top Social Media Sites
There are a lot of social media sites besides the big ones. You will need to do your research and decide which of the sites you want to use, and what will work well with your clients who will follow you. We will give you a partial list below.
- Facebook
- 32 Billion Followers
- YouTubes
- 9 Billion Followers
- Messenger
- 3 Billion Followers
Your website, Google, and Social Media
As we have indicated, every business needs a good website. Once you have a current and informative website, you must determine a plan of action. Some businesses set up their websites as nothing more than an electronic store. Others are multipurpose. They have a section that is for sales, customer service, service, and warranty. They will have more personal pages. These pages put faces with the brand. Here are some examples:
- Employees of clients or distributors volunteer for civic projects.
- Taking steps to “Go Green”
- Posting promotions
- Recognizing awards
How does this affect you?
While you are building your website into a website that will attract other businesses in your field and clients, you can amp in your Google rankings. Work on your keywords and keep your SEO in good shape. Do not go overboard and stuff your site. Just audit it and be sure it is Google compliant.
Look into some Free SEO tools to download. This gives your site an extra boost. These give you some powerful tools. The tools can spider your site and find sites that match yours and help you connect. It gives you opportunities to backlink to some powerful sites.
The better your links, backlinks, and SEO words, the higher Google will rank your site, and that is what it is all about. When someone near you runs a Google search that matches your industry, you want to come up high on the search.
So, from the beginning of your Social Media to the end of your Social Media experience, if you do it right, it will always be good for your business.