7 Valuable Instagram Marketing Tips
Instagram is steadily turning out to be one of the most popular and engaging social media apps. With over 8 million registered business accounts, it has become a proven social media platform for marketing and brand building. This is a highly valuable demographic for businesses that are trying to build a viable audience. Even some the business owners are buying Indian Instagram Followers to grow their business.
#TIP 1
Before you embark on your Instagram marketing journey, make sure to switch to an Instagram Business Account.
– Besides visiting your website, your followers can click on the contact button to get in touch with you.
– You get access to Instagram’s analytics tools called Insights where you can see stats such as impressions and reach for your content.
– You can easily create and publish Instagram ads without depending on Facebook’s advertising tools.
With these simple steps, you can give your business a whole new direction.
#TIP 2
Besides the fact that Instagram has a 700 million strong user base, here are a few more strong reasons for you to consider advertising on it.
Since Instagram and Facebook are connected, you can use your Facebook advertising experience to target your audience better on Instagram. Right from creating ads to budgeting, manage everything about your Instagram ads in the Facebook ad manager. The ads are engaging and non-intrusive, which can help you get a better conversion rate at a low cost.
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One of the most effective ways to increase your reach is to promote your Instagram on other social media platforms. By focusing on cross-promoting you will be able to generate more exposure to your Instagram content, improve your brand image and bring down the cost of creating new content.
Depending on your social media goals, you can cross-promote across on other social media accounts in different ways. When done effectively, this strategy can help you grow your Instagram marketing one step at a time.
#TIP 4
Knowing your Instagram performance is the first step to improve it. When you know what you’re doing and have measurable results to play with, you instantly have more clarity plus efficiency. But it’s important that you track the right metrics in order to get the most out of your efforts.
- Follower Growth Rate
The number of followers you have may be considered a vanity metric. However, the growth rate is not measured by keeping an eye on the growth rate of your followers. You will have to see how your content or posting frequency is making a difference.
- Engagement Rate
Measuring engagement, which includes likes and comments, will give you a better idea of how you should be changing things and what steps to take. You want to find out the average engagement percentage of both, your total followers and per post to get a clearer understanding.
By monitoring the above metrics along with other metrics such as the growth of hashtags, hashtag interaction, etc. will help you market your business more effectively on Instagram. If you do not know how to track these metrics, consider using an Instagram advertising service.
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Every social media marketer knows the value of hashtags and the role they play. But the key to finding success with them on Instagram is to use them strategically. This way you’ll be able to get more people to see your content, connect to your brand and improve the overall reach.
Brand or Campaign Specific Hashtags
You create these hashtags to promote your business on Instagram. A brand hashtag is usually your company name/slogan and a campaign hashtag for the marketing campaigns you run. Either way, make sure your hashtags are unique, catchy and easy to remember.
Content Hashtags
These hashtags are used within your content and relevant to it. While they aren’t popular, using them can help your content get found by your target audience. These hashtags may look simple but they are essential so that more and more people are able to discover it. But see to it that you don’t overload your posts with a ton of hashtags.
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When you create an effective business bio, it makes a noticeable difference in how you get noticed by others. Your Instagram bio should clearly explain what your business does, the type of personality it has and gets people to take action.
Make sure the following parts of your bio are taken care of:
- Profile Photo: The photo that you use should be relevant to your brand or company.
- Username and Name: Choose the right username and name for your Instagram account because both are searchable.
- Bio: You only have 150 characters to make the right impression with the content in your bio, so spend some time writing a great bio.
- Website: The site that you link to from your bio should not be put there the heck of it. Make sure you place your best link to place in the bio.
- Call-to-Action Buttons: With an Instagram business account, you have the option to insert an additional call to action links such as call, email, etc. Take advantage of this feature and use the right call to action.
A solid content strategy is crucial for success with Instagram marketing. Because without useful and relevant content, you will have a hard time grabbing the attention of your target audience.
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Depending on what you want to achieve from your business on Instagram, you can even focus on having a mixture of content created in-house and user-generated content.
As a business owner, it’s crucial that you focus on creating an engaged following on Instagram. If your followers aren’t excited or eager to interact with your content, you won’t see a favourable return on your time investment.
Instagram is dominated by brands and small businesses that are trying to market themselves. This is why it is important that you set yourself apart from the competition. If you are a travel blogger, maybe you could share a travel tip that is you unique to you. Sharing your experience or knowledge that is not available with anybody else is a great way to stand out from the rest.
